Adobe AEP/CDP Consultant

Job Summary:
We are seeking a highly analytical and detail-oriented Data Consultant with expertise in Adobe Experience Platform (AEP), specifically Adobe Real-time Customer Data Platform (CDP). The successful candidate will be responsible for analyzing and optimizing marketing campaigns across various channels, leveraging the power of Adobe Real-time CDP to deliver personalized customer experiences. This role requires a deep understanding of AEP with a focus on data management, identity resolution and segmentation.

Responsibilities:
–         Leverage Adobe Real-time CDP to create a unified customer profile, leveraging real-time data from various sources to deliver personalized experiences across channels.
–         Analyze campaign performance across various channels, including email, social media, paid advertising and content marketing using Adobe Analytics and other tools.
–         Connect various data sources (e.g., CRM, ERP, customer feedback and online behaviour) to Adobe Real-time CDP and configure data pipelines for seamless integration.
–         Design and implement new data insight reports.
–         Provide data insights, counts etc requested by CRM/Business team to build segmentation.
–         Create ETL jobs.
–         Collaborate with campaign operations and CRM business teams to understand their data insights requirements for segmentation and reporting.

Requirements:
–         5+ years of experience in marketing analytics, campaign analysis or a related field with a focus on Adobe Experience Platform (AEP) and Adobe Real-time CDP.
–         Expertise in Adobe Real-time CDP with hands-on experience in data ingestion, identity management, segmentation and decisioning.
–         Proficiency in Adobe Analytics with knowledge of data analysis, reporting and visualization.
–         Expert in writing complex SQL queries.
–         Ability to analyze SQL statements and identify issues.
–         Understanding of campaign engagement data metrics.
–         Strong understanding of customer data management, data modeling, and data governance principles.
–         Proven track record of successfully supporting and maintaining large-scale data ETL projects.
–         Excellent problem-solving skills, with the ability to troubleshoot complex technical issues.
–         Strong communication and collaboration skills, with experience working with cross-functional teams.
–         Bachelor’s degree in Marketing, Analytics, Computer Science or a related field.

Please send your updated resume to careers@kreeyaa.com or prachi.g@kreeyaa.com